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What You Need to Know About Google Penguin’s Latest Update: Penguin 4.0

Firstly, you may ask, what exactly is Google Penguin? Google Penguin is merely a codename for an algorithm that Google webmasters have developed that is able to punish websites that violate Google’s Webmaster Guidelines. The way that Google Penguin punishes these websites that violate the aforementioned guidelines is that they decrease their search engine rankings. This is enforced when websites use black hat SEO techniques to violate Google’s Webmaster Guidelines, and these are manipulating deliberately the search engine indexes of their websites in order to make their search engine rankings go up. These techniques are also known as link schemes, and are done by tampering with the links that point to a specific page, and in the process increasing the rank of the webpage.

Google penguin, in more simpler terms, acts as a filter for sites that spam Google’s search engines. Although there exists a regular Google spamming system, Google Penguin is still needed to detect some spam techniques that the former isn’t able to detect. The Google Penguin filter runs periodically, and in the process catches sites that are routinely spammy, giving the sites a chance to improve their websites until the next time that Google penguin filter runs.

Google penguin has been around since 2012, and so far there have been about 7 confirmed Google Penguin updates, and these have been periodically released, although the latest one has been released after a 2 year period. The latest Google Penguin is named Penguin 7, or otherwise known as Penguin 4.0, and was released recently, namely September 23, 2016, including major updates in its wake.

With the newest release, Google Penguin 4.0 is now made real time, and is a far significant improvement compared to its predecessors. What happened before was that Google Penguin was only operated on a periodical basis, now Google penguin 4.0 runs constantly. Google Penguin 4.0 is now able to capture, free as well as recapture any site caught violating Google’s spam algorithm and guidelines. The changes that are implemented by Google Penguin are now visibly faster than before and will take effect shortly after they have visited a site. Websites that violate Google’s guidelines are punished by Google Penguin’s 4.0 updates as fast as it possibly can, and catching these websites that use spam link and black hat SEO methods are now faster, all the while keeping low quality websites search engine rankings low.

By using Google Penguin 4.0, you are much more encouraged to keep your website in top shape, and constantly improve it, as well as using non-illegal, fair and tested techniques to rank your website in Google’s search engines. Moreover, you have to routinely check up your website’s content by auditing it constantly, and perform necessary and consistent cleanups on your website.

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